Optimize your AI search visibility

See how every location performs against nearby competitors, get targeted recommendations, and use agents to take action at scale.

Understand your AI visibility, then improve it

Measure visibility everywhere

See how your brand appears in AI search today. Compare performance across locations and competitors, track progress over time, and give leadership a credible benchmark for this fast-changing channel.

Prioritize what to fix

Understand the factors affecting your performance at each location. Scout identifies the biggest gaps and recommends the actions most likely to improve your visibility.

Deploy agents with confidence

Put Scout’s recommendations into action with trusted agents across the Yext platform. From fixing data issues to managing online reviews, agents work across your locations while your team stays in control.

Track and close AI visibility gaps by location, keyword, and competitor

Know your visibility in AI and Google search

See how you appear across Google Search, Google Maps, and Google AI Overviews, plus ChatGPT, Gemini, Claude, and Perplexity. Watch trends by location and competitor so you know where you are winning, where you are losing, and why.

See what’s happening at every location

Scout doesn't stop at just the brand level. It measures performance location by location, showing how your brand appears in high-intent local searches.

Know where competitors are pulling ahead

Visibility only matters in context. Scout tracks head-to-head win rates against your 20 closest competitors across the benchmarks that matter most, so you can see where you lead, where you lag, and where to focus next.

Understand how AI describes your brand

Find out how AI platforms perceive and describe your brand. With Scout, you can uncover recurring themes (i.e. “long wait times”) and take action to change the narrative.

Check what sources are shaping your visibility

Scout shows which websites and content sources AI platforms cite when they mention your brand. See what is helping you appear, where competitors have an edge, and which sources you need to strengthen.

Put agents to work on visibility gaps

Turn Scout recommendations into action with trusted agents across the Yext platform. Agents can update listings, correct business information, respond to reviews, manage social content, and complete thousands of other tasks, while your team stays in control.

Keep your brand information connected and consistent

Manage essential facts about your brand, locations, services, and more in one place, including how they relate to one another. This helps search engines and AI platforms understand your business and surface accurate information wherever customers search.

Spot and fix visibility risks on the go

See which locations are slipping and act right away. Scout shows your win rate by location and tells you what to fix first.

“With AI shaping how people find us, it’s important to understand our online presence. Scout shows us exactly what the public sees, eliminating guesswork and improving our strategy.”

Austin Robinson
Sr. Website Manager, MidFirst Bank

“From understanding how customers and competitors show up in search to identifying gaps in visibility across locations, Scout gives us the clarity and tools to improve fast.” - Senior Marketer, Automotive

FAQ

What is Scout?
How does Scout gather AI visibility data?
Can I access Scout on mobile?
How is Yext’s approach different from other providers?
Which search engines and AI models does Scout track?
What types of insights does Scout provide?
What level of detail will I get with Scout intelligence?
How often does Scout scan my locations?
How does Scout generate Recommended Actions?
Can I track performance over time?
How does Yext keep AI execution safe and reliable?
What data is available through Scout?
Does Scout support agentic execution to improve AI visibility for multi-location brands?
Is Scout data available through MCP or API?